Assessment Record Assignment 1 Essay

Assessment Record Assignment 1 Essay Assessment Record Assignment 1 Essay Assessment Record Programme BTEC Level 2 First Diploma in Travel and Tourism Learner Name Unit No & title Unit 3: The Development of Travel and Tourism in the UK Assessor Name Sue Griffiths Assignment number & title Assignment 1:Key Developments in the UK Travel and Tourism Sector to include Transportation and Legislation Target learning aims Learning Aim A: Explore the developments that have helped shape the UK Travel and Tourism sector Issue date Submission date Tutor Feedback date Resubmission authorisation (2 weeks after submission) First submission/ resubmission?* By Lead Internal Verifier Date Resubmission date** * All resubmissions must be authorised by the Lead Internal Verifier . Only one resubmission is possible per assignment ,providing: ââ€"  The learner has met initial deadlines set in the assignment, or has met an agreed deadline extension ââ€"  The tutor considers that the learner will be able to provide improved evidence without further guidance. ââ€"  Evidence submitted for assessment has been authenticated and accompanied by a signed and dated declaration of authenticity by the learner. ** Any resubmission evidence must be submitted within 10 working days of receipt of results of assessment. Declaration Assessor’s declaration I certify that the evidence submitted for this assignment, to the best of my knowledge, is the learners own. The learner has clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice. Assessor’s Signature Date Learner’s

Italian Heritage Month Celebrations

Italian Heritage Month Celebrations October is Italian Heritage Month, formerly known as National Italian-American Heritage Month. Coinciding with the festivities surrounding Columbus Day, the proclamation in recognition of the many achievements, contributions, and successes of Americans of Italian descent as well as Italians in America. Christopher Columbus was Italian, and many countries celebrate Columbus Day every year to mark his discovery of the New World. But Italian Heritage Month honors more than just Columbus. Over 5.4 million Italians immigrated to the United States between 1820 and 1992. Today there are over 26 million Americans of Italian descent in the United States, making them the fifth largest ethnic group. The country was even named after an Italian, the explorer and geographer Amerigo Vespucci. History of Italian Americans in the U.S. Federico Fellini, the movie director, once said that language is culture and culture is the language, and nowhere is this truer than in Italy. There was a time when speaking Italian was considered a crime, but nowadays many Italian Americans are learning Italian to discover more about their family heritage. Looking for ways to identify, understand, and bond with their familys ethnic background, they are getting in touch with their family heritage by learning their ancestors native language. Most of the Italians who immigrated to the U.S. came from the southern part of Italy, including Sicily. Thats because the pressures encouraging people to immigrate- including poverty and over-population- were greater in the southern part of the country, especially in the latter part of the 19th century. In fact, the Italian government encouraged southern Italians to leave the country and voyage to the U.S. Many ancestors of todays Italian-Americans came due to this policy. Italian-American Heritage Month Celebrations Each year in October, a wide variety of cities and towns with large Italian-American populations host various Italian cultural celebrations in honor of Italian Heritage Month. Many of the celebrations revolve around food, of course. Italians are well-known for their contributions to excellent meals in the U.S. Italian-American heritage organizations often take the opportunity in October to introduce members and others to regional Italian cuisines, which go far beyond pasta. Other events may highlight Italian art, ranging from Michelangelo and Leonardo da Vinci to modern Italian sculptor Marino Marini and painter and print-maker, Giorgio Morandi. Italian Heritage Month celebrations also provide ample opportunities for learning Italian. For example, some organizations provide language labs for children so that they can discover the beauty of the Italian language. Others offer opportunities for adults to learn enough Italian to get by while traveling to Italy. Finally, many cities- including New York, Boston, Chicago and San Francisco- host Columbus Day or Italian Heritage parades to mark the Columbus Day holiday. The largest parade is the one held in New York City, which involves 35,000 marchers and more than 100 groups.

Individual Research Paper Essay Example | Topics and Well Written Essays - 1750 words

Individual Research Paper - Essay Example orm and deliver on their different roles can be improved through the adoption of a number of approaches (Ubeda-Garcia, Marco-Lajara, Sabater-Sempere & Garcia-Lillo, 2013). In this paper, employee performance will be discussed in relation to factors such as job design, employee training and development. Organizations today are in high demand of an effective employee with a great combination of skills and professional qualification. Such an employee can work under the challenging environment of the business and help it achieve its goals and objectives. However, recruiting the best employees and retaining them is not an assurance for a performance as other intrinsic factors significantly influences the ability of employees to perform based on the organization’s objectives and goals. A number of business and management related factors thus influences the ability of the employees in an organization to perform and achieve their job descriptions (Pereira & Gomes, 2012). Managerial standards and practices have a significant role in the process of improving employee performance. The development of proper standards of managing the employees can motivate or demotivate them, and this affects their ability to work towards achieving the goals set for them. As a manager, the expectations placed on an employee must be a line with their job description and professional qualification. This will eliminate undue pressure on the employees that affects the determination and willingness to focus on their roles. High expectations from employees do not guarantee the performance especially if it leads to assigning roles that do not reflect their abilities or job descriptions (Ubeda-Garcia, Marco-Lajara, Sabater-Sempere & Garcia-Lillo, 2013). A motivated employee understands the expectations placed on him and works towards the realization of the dreams and goals of the business. The performance of an employee is highly influenced by their levels of motivation, making it essential for

Globalisation Essay Example | Topics and Well Written Essays - 2500 words

Globalisation - Essay Example These dimensions include economic, political, security, environment, and health social, cultural among others. Globalisation was coined in 1980’s but the concept is an ancient one that has a dissimilar significance to most people (Hansen et al, 2010). Apparently, scholars, policy makers and activist see it as a force that could be used to advance the economy in the world while others view the concept as a danger to the economic systems in the world. In light of view of globalisation as the concept that is relevant to the world economy, there is a remarkable increase in worldwide trade and exchanges through increasingly open, integrated and borderless international economy. Besides, remarkable growth has be noted in trade and exchange not only in traditional and international trade of commodities and services, but also in currency exchanges, in capital activities, transfer of technology, movement of people through international travelling and migration, over and above, the flow of information and ideas internationally (Ku?ng, 1998) Globalisation as an Unstoppable Force Globalisation has continually become an unstoppable force especially now when it has opened a golden chance for business, commerce and trade (Dervis and Altinay, 2011). In fact, never before in the history of the world has there emerged such a situation where many goods have been sold to many people in the easiest way as is happening currently. Moreover, the presence of information and communication has enabled everyone to access everything anywhere. In regard to this, markets are continually becoming global, numerous corporations are richer and powerful as compared to some countries. Of importance to note, is that there is a combination of reduced trade barrier, financial liberalisation, over and above, a technological revolt that has totally changed the environment of business in most of the industrialized countries. According to Boesak (2009), globalisation has promised more trade, more market, more business, and more information among other issues. This has been demonstrated through the considerable wealth that has continuously been brought by the tide of globalisation. Why does the World need a Global Set of Ethic rules and What would They be? A global ethic can be described as an ethical perspective which incorporates significant ethical relations between states, between individuals who live in different societies. In the ethic, there are claims with regard to the existence of some universal values and norms concerning obligations that have global scope (Chatterjee, 2011). Consequently, global ethics is a concept that entails ethical inquiry into the nature and explanation of the values and norms that are global. Simply, it articulates various issues that have risen in the recent past such as international aid, security, environmental problems, intervention and human rights. Never the less, scholars interested with global ethics argue that it is not possible of the global ethics to be accepted by the world over to make a single society. Needless to mention, global ethics are crucial and should be accepted as they arguably promote the global goals (Hutchings, 2010). In the event that some global ethics are not embraced by a considerable number of agents, the intended goals are not likely to be attained. Apparently, there can be diverse global ethics and diverse understanding of the goals. Some global ethics

Compare, Contrast, and Evaluate Plato and Aristotle on human Well-being Essay Example for Free

Compare, Contrast, and Evaluate Plato and Aristotle on human Well-being Essay Platos ethics concerning well-being arise from the end of the discussion on justice where Thrasymachus articulates that justice is in fact merely a social contract whereby people agree not to inflict harm on others in return for not being harmed. Out of this rises the question well if this is all justice is, if it is only desirable for its consequences, In this case the avoidance of harm, then why shouldnt I cheat? If I can get away with it why wouldnt one cheat? Now follows the Gyges story, Glaucon puts it to Plato that if two men, one whom leads a life of virtue and one who doesnt, acquired a ring that could turn you invisible, even the virtuous man would not be able to resist acting immorally so therefore people are not actually virtuous, more just scared of the consequences of not being so. This is making the point that no man is so virtuous that he could resist the temptation of being able to steal at will by the rings power of invisibility. In modern terms, Glaucon still argues that morality is a social construction, whose source is the desire to up hold ones reputation for virtue and honesty; when that sanction is removed, the moral character would evaporate. However Plato disagrees, he thinks the truly virtuous man would act morally and be happy and at peace with himself, even when the outcome may not be seen as in their best interests e.g. loss of reputation; when sentenced to death Socrates had the chance to escape and go and live in another place but he refused to because it would be wrong to obey the laws of the land only when they suited you, so he stayed and was killed. For Plato this is not only the right thing to do but he would go as far to say that he would be happier dying virtuous than living having broken the law. Although I think this should not be taken as he enjoyed his actual death rather there was a certain content dignified air about it, as through living a virtuous life he had reached eudemonia because for Plato virtue is sufficient for human well being. Then to illustrate the extreme of what Plato is saying a second ring is added, and it is put to Plato that if both men had a ring, one just and one unjust, and the unjust man carries out his unjust activities but is clever enough to disguise it and up holds his reputation for being a moral citizen so therefore gets away un punished however conversely the just man whom has been virtuous in all his actions is misunderstood and crucified for being unjust and his reputation soiled. Is Plato saying even in this case it is still better to be the just man? Plato explicitly maintains that yes it is, and uses this example to show that if it is the most beneficial and right thing to do in this situation then I must follow that it is the most beneficial and right thing to do in all situations. But why is it the most beneficial? Why should people be just, Plato believes that it is down to the tri-partite nature of the soul; if things are not in the right balance then it becomes a matter of damaging your mental health. Plato believes that justice is gratifying in itself not merely because of its consequences. The purpose of human life is to live virtuously. The end that all virtuous beings should aim at; to be in union with the form of the good, this is the way of achieving the highest form of human well-being. In order to live virtuously one must have justice in the soul. Justice in the soul can only be present when the tripartite elements are in accurate harmony; when reason is ruling over spirit and spirit is controlling desires or appetites; wisdom can be seen to represent the rational part of the soul and courage parallels the spirited part of the soul with discipline existing in controlling desires. When the soul is in balance only then can virtue be exercised and human well-being achieved. Plato states that it is impossible for one to be happy if justice is not present in the soul and put forward this argument to illustrate why the unjust mans life leads to misery. Plato believes that the tyrant is the most unhappy of people because he is in a position of slavery and has no real freedom, he is ruled and governed by passion and surrounded by enemies. Due to being dominated by passion his main aim is to seek pleasure. Plato argues that each of the three parts of the soul corresponds to a different type of pleasure Rational- Gains pleasure in seeking the truth. Spirited- Gains pleasure out of achievement and honour. Appetitive- Gains pleasure through the empirical senses, e.g. sex/drink/food. The tyrant thinks that his pleasure is the best type, this can also be said for the oligarch and the philosopher, however Plato claims that only the philosophers assertion can be the real truth for he has experienced all types of pleasure and is therefore in the best position to decide. when the whole mind accepts the leadership of the philosophical part, and there is no internal conflict, then each part can do its job and be moral in everything it does, and in particular it can enjoy its own pleasures and thus reaps as much benefit from pleasure as is possible (586) But if the mind is controlled by either the spirited or appetitive elements it is not possible for it to attain its own correct pleasure and begins to coerces the other two elements to engage in false happiness, so far as that appetitive desires are farthest removed from reason and therefore law and order, and the tyrant is then farthest removed from mans true and proper pleasure so therefore cannot achieve well being and leads to the most of unhappy lives. So because justice is now desirable in itself and for its consequences its not a case of why should I do it, for Plato you act justly for its own sake. So how would the just man know what actions are virtuous and which are not; This is where the theory of the forms can be introduced, according to Plato we live in a world of appearances of which we cognise through perception, appearances are temporary, changing, fallible and subject to doubt. Although Plato also believed that there is an infallible, eternal, unchanging realm; the realm of the forms. The forms are independent of the mind metaphysical entities as real as anything we cognise through are empirical senses. So in order for one to posses any true knowledge then one must have access to the forms. In order to know what courage is one must know the form of courage so that when deciding if a particular act is courageous you can compare the form with the act and see if they have anything in common. Upon gathering this information you are now and only after consulting the form, in a position to obtain an objectively correct answer. Does this mean that those whom dont have access to the forms of the virtues cannot be virtuous and in turn not achieve well-being? So in summary one must have the soul in the correct balance; this is the necessary and sufficient clause for well being and why is this the case because of the tri-partite nature of the soul. Aristotles ethics are very similar to that of Platos, sharing distinct similarities but also some differences. For Aristotle human-well being can also be translated as Eudemonia (flourishing). In book one Aristotle states that that every art, every investigation and similarly every action and pursuit is aimed at some good and that happiness is an activity of the soul according to virtue. As an early virtue theorist Aristotle believes a person should be judged on their character and not their actions. According to Aristotle virtue is something learned through constant practice beginning at a young age. To further understand this we should fully translate arà ¯Ã‚ ¿Ã‚ ½te-this is the word translated into virtue in most English translations however the word more generally translates into excellence, so for example a musician will exhibit arà ¯Ã‚ ¿Ã‚ ½te in performing without any moral connotations. It logically follows that excellence in music cannot be reached simply by reading about it, it requires systematic practice and practical implementation. For Aristotle there is not necessarily an essential distinction between being virtuous and exercising a learned skill like playing an instrument, he believes that virtue is also a learned excellence (the highest learned excellence). So to be virtuous one must practice at it; human well being for Aristotle involves living well and exercising virtue is a necessary condition of this. Aristotelian virtue ethics are more specific than Platos, he talks of virtue in a more systematic sense. This is highlighted by the doctrine of the mean; his theory that virtue exists between the vicious extremes of excess and deficiency. For example the virtuous mean of courage lies between the vices of recklessness and cowardice, which represent excess and deficiency respectively. In order to achieve well being one must attempt to find the golden mean of all the virtues in the 36 name table, however Aristotle does clearly remind us that there are no exact laws in political sciences rather we need to approach each case individually informed by calculated virtues and some practical wisdom. Virtue for Aristotle is A posteriori; learning through experience, what is the mean path relative to us? Like Plato, for Aristotle we cannot pick and choose our virtues, we cannot decide to display courage and patience but not truthfulness and modesty, nor can people be virtuous if they do not demonstrate all the virtues. One of the most crucial points Aristotle makes is that although virtue is necessary for well-being it is in fact not sufficient. In order to be truly happy one must have three things. 1. A good character. 2. One must be active in living virtuously 3. One must have external goods. Happiness according to Aristotle is a public not a private affair, so whom you share this happiness with is of great importance. The city-states of ancient Greece were tightly knit communities. In politics Aristotle says we cannot fully realize our potential as humans outside the bonds of a Greek city-state so therefore well being cannot be achieved in the life of a hermit. This is not the only external good that is required, Aristotle also believes that in order to achieve well-being wealth is required, although I feel it should be made clear that he is not saying one needs to be rich to happy, rather that there needs to be a absence of extreme poverty; the view that it is hard to be happy when starving. This is in direct contradiction with Platos teachings and is blatantly outlined in the story of the ring of Gyges. Another fundamental difference between Aristotle and Platos teachings on well being is that the whole of Platos metaphysics is underpinned by the forms. To be fully virtuous one must have access to the forms but Aristotle completely rejects the forms as having no tangible foundation for believing them. Aristotle thinks that the problem solved by the forms can in fact be answered empirically; he presents us with the function argument: this explains that the function of a harpist is to play the harp well. A human also just like the eye has a set purpose or function and the function of a good man is to live well or achieve well-being. But Plato believes that people who reject the forms for empirical verification are sophist whose beliefs have no basis. It seems that both Aristotle and Plato believe that in order for humans to achieve well being they must fulfil their function, so in order to identify the real difference of their views on well being we must understand their views on what our function is. Platos view on this is outlined in Book One of The Republic; Socrates is trying to prove to Thrasymachus that it is better to be just than unjust. He starts by determining that all things have their own definite function, and that that function is that which one can do only with it or best with it (Republic I 352e). For example, the function of eyes is to see, and since a pruning knife is better suited to pruning than a butchers knife, its function is to prune. Having established this, Socrates goes on to argue that everything also has a measured virtue that corresponds to the implementation of its function. The virtues of our ears are hearing and the virtue of the knife would be its sharpness. An object that is deficient in its virtue is said to be incapable of performing its function well (a dull knife would not be able to cut properly). Having demonstrated this, Socrates now looks at the human soul and its function. Is there some function of a soul that you couldnt perform with anything else, for example, taking care of things, ruling, deliberating? Is there anything other than a soul to which you could rightly assign these, and say that they are its peculiar function? What of living? Isnt that a function of the soul? (Republic I 353d) Thrasymachus agrees to Socrates definition of the souls function and they go on to examine what the virtue of the soul is, that allows it to perform its function. From his previous argument regarding the importance of virtue in the performance of ones function, Socrates infers that a non-virtuous soul would do a poor job of ruling etc, while a virtuous soul would do a good job. Then going back to where he and Thrasymachus had agreed that justice was the virtue of the soul, and injustice its vice. This enables Socrates to conclude that a just soul and a just man will achieve human well being and flourish, while an unjust man will not achieve well being and be unhappy. Aristotle agrees with Plato that the good for anything that has a function relies on the implementing of that function. So it follows that Aristotle tries to work out if human beings have a function (the function argument). Then do the carpenter and the leatherworker have their functions and actions, while a human being has none, and is by nature idle, without any function? Or, just as eye, hand, foot and, in general, every part apparently has its functions, may we likewise ascribe to a human being some function besides all theirs? (Nicomachean Ethics Book I Chapter 7 29-33). So assuming that there is a function specific to humans Aristotle discounts sense perceptions because they are not only human traits. He concludes that the human function is to exhibit reason. The function of the excellent man to equal the function of any man the only difference is that the excellent man exhibits his function well. So For Aristotle, the human good seems to be synonymous with human well being. Th us, in order for a human being to be happy, he or she must live a life that successfully expresses reason. Here we see that both agree that to achieve well being, humans must fulfil their function but do they disagree on what that function is? Plato believing that it is living a just life and Aristotle that it is excellent reasoning, I think not, isnt being virtuous having reason ruling over the soul, surely this is the same as exhibiting excellent reason.

Obese Americans and the Return of Lifestyle Nazis :: Health Nutrition Essays

Obese Americans and the Return of Lifestyle Nazis "We are not doing the same kind of things with obesity that we have done with smoking and alcohol as far as the government isconcerned. It's got to be like smoking, a constant drumbeat." That's former Surgeon General C. Everett Koop, appearing on CNN, January 11, 2000, calling for the nation's lifestyle Nazis to attack fat people as they attacked smokers. Lifestyle Nazis aren't settling on just obesity, they're targeting meat consumption. Dr. Neal Barnard, president of Physicians Committee for Responsible Medicine says, "It's time we looked at holding the meat producers and fast-food outlets legally responsible. Meat consumption is just as dangerous to public health as tobacco use." Doing their part to ban meat consumption, professors at law schools such as Harvard, Rutgersand Georgetown are teaching "animal law" courses. Animals are seen as plaintiffs. Law professors are gearing up by studying old slavery statutes that authorized legal nonpersons to bring lawsuits. Possibly, before long, we might see chickens, cows, pigs and other critters appearing as plaintiffs in court suing for crimes against animals. Morgan Leyh, a member of People for the Ethical Treatment of Animals (PETA) says, "Eating meat is a rich versus poor issue. The rich get fat on meat, while the poor are starving because all the grain is fed to cattle. It's selfish to eat meat - there is no excuse for eating meat." So far as America's poor, that claim reflects unadulterated stupidity. American obesity is mostly a health problem of poor people. But stupidity and callousness is par for the course for PETA. It was PETA president, Ingrid Newkirk, who said slaughter of millions of chickens is a greater tragedy than the Nazi holocaust. She also said that a boy is no more valuable than a clam. PETA has fellow travelers. Guest Choice (www.guestchoice.com) cites fellow traveler, Paul Shapiro, a member of Compassion Over Killing, as saying, "Animals are the most oppressed group on the face of the planet. Eating meat is unethical - it is not your right to say an animal's life is worth a pleasant taste sensation in your mouth." Suppose we didn't slaughter cows for their meat but, instead, just drank their milk? We wouldn't be off the hook; there are anti-milk Nazis. Robert Cohen, a.k.a. "Notmilk Man", director of the Anti-Dairy Coalition, says that there is "no nutritional value to drinking milk.

Foxy Originals expansion into the U.S. market Essay

The problem is determining which plans for expansion is best for Foxy Originals. AnalysisKluger and Orol established Foxy Originals (Foxy) in 1998, a Toronto-based jewellery firm. By designing and manufacturing high style fashion jewelry, Foxy earned a high reputation and their sales were increasing at a fast pace success in Canada. However, based on little by little saturation of Canadian markets, Foxy realized that it was time to expand U.S. market where jewelry market was 10 times bigger than Canadian one. Since America has a huge population base, Foxy has the opportunity to obtain more customers, which in return directly lead to more sales and revenue. As a result, the highest priority was to determine which distribution plans were best for Fox. The distributions include attending trade shows, hiring sales representatives, and a combination of both. U.S. trade shows play as a medium for both seller and buyers. The main advantage of U.S. trade shows is huge buyer volume. If Kluger and Orol attend 10 potential trade shows, they can enhance brand awareness, network with potential customers, and boost sales. On the other hand, high cost and potential risks are the main concern for Foxy. Kluger and Orol need five days of preparation for each show in order to get the best display effect, as well as the high cost for booth layout. Kluger and Orol can hire sales forces as an alternative. Kluger and Orol don’t want Foxy to be available on every street corner in United States. Instead, they aim at entering to key fashion centers such as New York and Los Angeles. Sales forces are just right to solve this issue. They know how to deal with local jewelry store and existing retailers, which is what Foxy just lack of. With some specific training, sales representatives could contribute to expansion U.S. market. However, finding some suitable people is not that easy. Carrying out both methods discussed above meanwhile sounds good, but a new problem  emerges—territory ownership. For instance, Kluger and Orol had have to pay for commission fees on all sales, if Foxy came to a trade show, say, New York while hiring a New York based sales representatives in the same time. This is an industry norm, so Foxy has to follow. The partners also considered about attending the trade shows in the major fashion hubs and sending their sales representatives to some smaller cities; however, if so, that doesn’t help Foxy to establish brand awareness in the United States, as these cities are not fashion-forward. Impact AnalysisImplementing distribution methods could generate some negative impacts if Foxy decides to enter into U.S market. As a result, the main impacts would affect Foxy’s design department and the logistic department. Jewelry designed by Foxy has been approved by Canadian. However, there is uncertainty about the how responsive American customers would be. If American customers prefer other style, whether Foxy needs to play up to U.S. market by changing design style, or hiring new designers? Moreover, Foxy should pay much attention to logistics, because delivering abroad is more complicated. Foxy needs to find a reliable deliver partner who could be responsible for delivering goods on ti me. Criteria for an Effective SolutionCost/Benefit: help Kluger and Orol pick the most cost-effective one to implement. Timeline: which Plans are faster? Complexity: is that distribution strategy easy to control and implement? Degree of Risk: assess each alternatives’ degree of risk Evaluation of AlternativesCost/Benefit Timeline Complexity Degree of Risk Total Points Trade Shows 3 3 3 3 12 Sales Forces 4 4 4 4 16 Combination 2 2 2 2 8 As shown in the Appendix A, each trade show costs $9,433.33 on average. In the best-case scenario, each trade show would generate $4,145.42 profit (Appendix B); however, trade show may lose money as well in the worst-case scenario, $-3,398.33. By adding total 10 potential trade shows together, Foxy would make profit from $-33,983.30 to $41,454.20, which depends on how many orders they receive at each show. Additionally, there are 10 shows during the year, which is effectively low. Preparation is complex as well. Kluger and Orol have to book tickets, arrange time, and set up booth. Also,  high uncertainty cannot be overlooked. A delayed flight may waste all the previous efforts they put. Hiring them could be a smart move, although sales forces would be compensated with a 15% commission on all sales. In comparison with trade shows, low investment and high yield is feature of hiring sales forces. Appendix A shows that hiring one sales representative for a year just cost company $6,380.00. In the low projection, each salesman may only sell 10 orders each month so that s/he just makes $19,588.00 profit ever year. Let’s assume that they luck out selling 15 orders per month, and then each salesman can make $32,572.00 annually. Moreover, hiring sales forces is much faster than previous option. By hiring them, Kluger and Orol could spend more time on running business and designing jewellery rather than struggling with difficulties they encounter in America. At first glance, a combination of trade show and hiring sales forces seem to be a perfect alternative, but that’s not true. The annually fixed costs for this combination is $110,253.30 (Appendix B), which is almost 7 times larger than hiring sale forces. These fixed costs are not dependent on the level of goods produced by the business. If sales performance is dissatisfactory, Foxy will take a bath. Plus, Foxy would have to compensate salesmen no matter how due to spillover sales. Therefore, high cost and high risk among other alternatives are main drawback of this option, no doubt. Recommendation As consultant, I highly recommend Foxy should hire sales forces for U.S. expansion. Costs of hiring sales representatives and level of risk are the lowest among other alternatives after comparing. Besides, sales representatives’ rich experience and wide network are fortune for Foxy to enter the U.S. market. In addition, by analyzing break-even point, hiring sales forces has relatively lower B-E point, which means less complexities and low risk to carry out. Simply put, hiring sales representative has several advantages—high return, high efficiency, and low investment. Only thing needed to be taken into consideration is the process of selecting, which is actually complicated. A qualified salesman could boost sales, but an unsuitable one could try to help but causing more trouble in process. Action Plan Action By Whom When Posting Job Kluger and Orol need to identify job requirement. Then HR department should follow normal hiring procedures posting jobs at website and employment agencies. By July, 2004 Selecting Schedule interviews with candidates and rank them. After Posting Providing Training Provide training to suitable sales representative; make them familiar with Foxy’s jewelry. Before 2005 Planning and Controlling Sales representatives carry out expansion plan in U.S. market. They need to provide timely feedback in order to help Foxy compare actual results with target performance. Since 2005 Foxy should hire sales forces and provide training to them by the end of 2004. As owners, Kluger and Orol should work with HR to draft the job requirement. Timely feedback is quite important once they start implementing plan, when Foxy encounters the block from local business. Furthermore, comparing actual results with target performance, Foxy can take actions to respond to these unexpected changes.